Strategic Retail Bank Management Simulation Boardgame
Participants in teams manage and develop their own bank for 3-4 years, competing for the best profit and market share. Initially, the team must establish their bank, then create a strategy for 4 years and implement this strategy.
- Banking business acumen
- Helicopter view of banking business
- Understanding importance of participant’s place in the banking structure and the importance of other function’s work.
- Understanding which factors and decisions affect bank’s profits.
- Results of critical strategic decisions in simulation are seen much faster than in real life the, so the learning effect is much faster as well.
- Banking executives
- Bank managers
- Bank’s talent pool
Teams and roles
Each of the banks is led the management team, which consists of three people. Team roles are the following – Branch Network Manager, Consumer Lending Network Manager and CEO, who is also CFO and Director of Capital Raising. Each manager is responsible for his functions.
Additionally, the game involves the Director of the Central Bank and creditors (played by trainers), who provide the necessary external environment.
In two-day simulation roles in the team change, each member will play at least two roles, which results in acquiring a broader helicopter view on the business of banking.
The game consists of periods that are called years. Before each year the team plans its strategy and tactics, during the actual game run – implements this strategy and at the end of the year recaps and creates financial statements. After each game year, participants receive trainer’s feedback on their financial results as well as decisions taken, as well as competitive analysis of all banks in the market. That allows participants to fine-tune their strategies for the next game periods. Sometimes trainers may provide a piece of decision-making theory applied to strategic planning of participant’s banks.
Initially player’s banks are small in terms of assets, branches and products available. Cash loans and deposits as well as few offices for consumer lending are the starting point, and all banks operate and compete in one particular region. Each team has to develop a general retail bank, entering new regions and opening new branches. They also should develop new products – credit and debit cards, car loans and mortgages, create their own ATM network as well build relationships with retail store networks for consumer lending.
The game takes place on two physical game boards (no computers). The Branch Network Manager has a special board that contains market information on branches, regions and products that he shares with his 3-5 competitors. Also, Consumer Lending Network Manager has his own special board for his business that he also shares with his 3-5competitors. CEO/CFO coordinates and aligns the two businesses, as well as creates financial reports and maintains relationships with the Central Bank and banks creditors.
The game shows the following banking areas:
- Branch network expansion
- Regional expansion
- Development and launching of banking products – such as cash loans, credit and debit cards, car loans, money transfers, mortgages and deposits
- Capital markets
- Profit and Loss Statement, main Balance Sheet positions
- Strategic and tactical management of all these processes
At the team’s level
- Achieve the best results in terms of accumulated gross profit for a total of 4 years.
- Acquire the largest market share.
- Develop the biggest network.
- To increase the bank’s rating.
At the individual level
- Get the experience of other roles in the bank.
- Understand how the bank operates as a whole.
- Get experience in the strategic management of the bank.
- Time of game – 2 days (16 hours).
- Group size – 15-60 people.
Home Credit Bank Develops and Uses ProBank Simulation!
In 2009 the Home Credit Bank Russia approached us with a request to develop a banking business simulation teaching strategic planning to the banks managers that would also allow them to test different possible strategic decisions and their impact on business. Simulation was to be run at the banks corporate university for target audience of their middle level managers. Full case READ HERE.
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