Custom Development

Custom Development

You can Create a Game for Almost Anything!


What does it mean – to develop a business game?

  • Simulation of the company’s structure and processes.
  • Creation of the game modeling company’s business
  • Testing the game.
  • Game design
  • Production of all game boards and other game parts.
  • Transfer of the game to the customer’s trainers, support.
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Target Audience for Custom Made Development

We think that cost and effort wise it makes sense to develop a special company game, if you plan to train at least 200 employees per year.

Respectively, we develop business games for large and medium-sized businesses, organizations with a large dealer network and for training companies. Our second category of customers is educational systems and establishments.

[icon icon=”search”] Read our clients CASE STUDIES.


Goals that can be achieved by a Custom Developed Game

Option 1. Strategy game that simulates your company’s business

These simulations are used for either training all employees about how the company operates and makes money, or for solving specific company’s performance problems…

General approach – game should model the company’s business process and participants should have a helicopter view on it. If there are specific real life problems to be solved, they should appear naturally – through players’ decisions, and then addressed by trainer’s interventions.

Option 2. Specific game to supplement your current trainings

You already have a corporate university or training program, but are willing to make it more colorful, dynamic and interactive.

Possible objectives and directions of such a game:

  • Skill building
  • Product training
  • Belief and attitude change

Game Development Process – 7 Phases


Phase 1. Entering into a development agreement, agreement about simulation’s objectives and technical design specification.

Phase 2. Company analysis, interviews in order to understand the industry.

Phase 3. Development of the game engine and first basic model that can already be played.

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Phase 4. Process of 3-5 game tests on «on Guinean pigs», where people play the game and it is gradually improved from game to game. The process is completed by the customer’s approval of the simulation.

Phase 5. Development of a unique design of the game approved by the customer.

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Phase 6. Production of all game materials and parts.

Phase 7. Transfer of the game to the customer. Training of trainers. Support for the customer’s trainers.

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4 to 7 months depending on your and our workload, and the specific requirements to the completed design and production of the game.

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Game Materials

Unless agreed otherwise you will receive 1 set of the game – all physical game accessories and materials your trainers need in order to work with a group of up to 20 people. All game parts are packed in to specially designed game’s box for board games and in a suitcase for simulations.

Every game has a different list of materials, but it usually includes the rules of the game, the forms of the game, the trainer’s instruction, warehouses, cars, goods, play money set, special tokens for the game, and other physical accessories, etc.


Game Transfer

Usually a board game can be conducted by any internal trainers of the customer’s company, who have received the basic training for trainers. They should have some experience of working with groups, as well as understanding of business in general and the company’s business in particular. There is no need for education in economics, finances or psychology, much more important is the capability of quick response to the group’s or some participant’s actions.

In order to train the trainers to conduct a board game, they are required to take part in it as players a minimum of 1-2 times (depending on the complexity of the game), plus they are also required to take a 4 hour training for trainers on the peculiarities of conducting the game. In order to speed up the transfer process, the potential trainers can take part in the final tests of the game. For more complex simulations it takes longer – trainers need to take part in 3-4 games.

After the completion of training and training for trainers, the trainers are expected to conduct test training with a small group. Sometimes it is wise to take part in the game under our guidance once more upon the test training. In addition to development, we can also reach an agreement on the supervision of trainers, it means that your trainers conduct their second or third training, but our experts take part in the role of observers and provide some feedback.

After the transfer of the game, we provide Skype support to your trainers, who conduct the game for a period of 6 months.

Who Develops Games?

Development of your game takes place under the personal supervision of our game direction manager, a Nordic Training International Board member Ugis Strauss, and involves the game designers, visual designers and development trainers.

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[icon icon=”bookmark”]CASE STUDY I

Home Credit Bank Develops and Uses ProBank Simulation!

In 2009 the Home Credit Bank Russia approached us with a request to develop a banking business simulation teaching strategic planning to the banks managers that would also allow them to test different possible strategic decisions and their impact on business. Simulation was to be run at the banks corporate university for target audience of their middle level managers. Full case READ HERE.

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[icon icon=”bookmark”]CASE STUDY II

Latvian Ministry of Education Puts 40 Math& Sciences Boargames in all 800+ Latvian schools

We approached the Ministry with an idea that we could bring some innovation into schools and create teaching boardgames both as teaching tool and motivational tool for grade 6-11 students. Our game designers worked closely with the best subject matter experts – national curriculum designers from the Ministry thus creating a product unique not only for Latvia but also for the whole world – there is nothing systemic of the kind created yet. Full case READ HERE.

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[icon icon=”bookmark”]CASE STUDY III

Korean Massage Equipment Producer Nuga Medical Develops 3 Board Games to Improve their Business Processes in Eastern Europe

NugaBest, Nuga Medical East European dealer started to face some difficulties in maintaining the same customer service level in all of its parlors, attracting attention of its visitors to the sales presentations, and in training anatomy knowledge and product information to its sales assistants. They turned to us for a custom game development as a solution. Full case READ HERE.

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[icon icon=”bookmark”]CASE STUDY IV

Pulkovo Airport Develops Simulation for Airport Business Acumen and Improved
Customer Service

Pulkovo approached us in 2011 with a request to develop an airport management simulation reaching the following goals: To increase the customer focus of the airport’s employees. To provide a helicopter view to airport management. To provide understanding, how the airport makes money. To show, how a decision made by any employee has an effect on the airport’s profit. To improve the communication among different functions of the airport, to provide the employees of one function with the understanding of importance of others. To let employees experience other roles in the airport. To grasp importance of delays– to understand that a delay in one area holds back the next and then the next and results in financial loss to the airport. Full case READ HERE.

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