Visualisation One - Case Study

May 2025

Powering World-Class Architectural CGI with Autodesk Solutions

Introduction

Visualisation One Limited (V1) is a leading architectural 3D visualisation, animation, and multimedia design company with offices in Chester and London. With over 30 employees, all possessing architectural or design expertise, V1 produces exceptional architectural CGI, immersive environments, and animations for global real estate projects.

At the heart of its creative workflow is Autodesk® 3ds Max®, a key tool supported by NTI, which helps V1 maintain its reputation for quality and innovation in the competitive architectural visualisation industry.

Customer Challenge

As V1’s portfolio expanded to include highly detailed renderings, animations, and immersive experiences, they faced several key challenges:

Consistent quality: They needed robust software to manage complex models, from large-scale architecture to intricate interior details.
Workflow efficiency: Ensuring seamless integration between modelling and rendering tools to optimize production times.
Scalability and support: As the company grew, it required reliable technical support for both software and hardware to maintain efficiency.

The Solution

To address these challenges, V1 turned to Autodesk solutions and NTI for tailored support:

Core Software: V1 relies on Autodesk 3ds Max for 3D modelling, AutoCAD LT for precision drafting, and Autodesk Revit for building information modelling. These tools allow V1 to create detailed content, from architectural structures to intricate interior dressing elements.
Integration: 3ds Max integrates seamlessly with V1’s preferred rendering software, enabling the team to efficiently move between modelling and rendering stages.
Training and Support: NTI provides ongoing software updates, training, and maintenance services, ensuring that V1’s team is fully equipped to leverage all features of the Autodesk ecosystem.

Results

By integrating Autodesk 3ds Max into its workflow, V1 achieved:

Industry-leading quality: V1’s output remains fluid, intuitive, and versatile, meeting the highest standards in architectural CGI.
Increased efficiency: Plug-ins and scripts within 3ds Max have significantly sped up workflows, enabling faster project turnarounds.
Employee growth: V1 trains its designers in 3ds Max, ensuring a skilled team ready to meet future challenges.

Benefits

Enhanced creativity: Seamless integration of tools lets the team focus on design rather than technical issues.
Dependable support: NTI provides comprehensive assistance with software, hardware, storage, and networking, ensuring smooth operations.
Future-ready tools: Autodesk solutions allow V1 to explore new areas such as virtual reality, preparing them to deliver cutting-edge projects.

Client Testimonial

“NTI are always on hand to help out. They supply us with the software we need when we need it and give us all the support we require, eliminating any issues we might have and enabling us, in turn, to focus on the creative aspect of our work.”
– John Crighton, Director, Visualisation One

Looking Ahead

As V1 continues to grow, Autodesk solutions remain integral to its workflow. The company will adopt future upgrades to enhance speed, quality, and productivity while exploring innovative avenues like virtual reality. As Crighton confirms: “Nothing will disrupt our usage of Autodesk 3ds Max.”